What Is ABBA Voyage London?

ABBA Voyage is a revolutionary concert featuring digital versions of the four members of ABBA.

Instead of impersonators or holograms, the performance uses highly detailed digital recreations—often called “ABBAtars”—combined with a live band performing in real time.

The result is an immersive concert that feels remarkably authentic while showcasing modern entertainment technology.

Visitors enjoy many of ABBA’s biggest hits, including:

• Dancing Queen
• Mamma Mia
• Waterloo
• SOS
• Fernando
• Chiquitita
• Voulez-Vous
• Gimme! Gimme! Gimme!
• Thank You for the Music

Why Is ABBA Voyage London So Popular?

Several factors make the experience unique.

Innovative Technology

The concert combines:

• Motion capture
• Advanced visual effects
• Purpose-built lighting
• Live musicians
• Immersive sound

Together, these elements create an experience unlike a traditional concert.

Iconic Music

ABBA remains one of the world’s most successful pop groups.

Their songs continue to be enjoyed across multiple generations.

Purpose-Built Venue

Unlike touring productions, abba voyage london takes place inside a venue specifically designed for this show, allowing every aspect of the performance to be carefully controlled.

Where Is ABBA Voyage London?

The concert takes place at the ABBA Arena in Queen Elizabeth Olympic Park, East London.

The venue was built exclusively for ABBA Voyage and offers excellent sightlines from nearly every seat.

Nearby transport connections make it convenient for visitors arriving from central London or other parts of the UK.

How Do the Digital ABBA Performers Work?

One of the biggest questions people ask is how the show is created.

The original members of ABBA performed using motion-capture technology to recreate their movements from their younger years.

These performances were then combined with:

• Digital animation
• Advanced CGI
• High-resolution projection
• Precision lighting
• Live musical performance

The result creates an illusion that feels surprisingly realistic without attempting to disguise the fact that it is a digital production.

Is ABBA Voyage a Live Concert?

Yes—but in a different way.

While the digital performers are pre-created, the musicians performing the soundtrack are live on stage every performance.

This means every audience experiences:

• Live vocals from supporting performers
• Live instruments
• Live audience interaction
• Real concert atmosphere

How Long Is ABBA Voyage London?

The performance lasts approximately 90 minutes.

There is no interval.

Many visitors arrive:

• 45–60 minutes before the show
• Earlier if they wish to enjoy food or drinks
• Early enough to browse merchandise

What Is the Best Time to Visit?

ABBA Voyage runs throughout much of the year.

Popular times include:

• Summer holidays
• Christmas period
• Weekends
• School holidays

If you prefer a quieter experience, weekday performances often offer:

• Better ticket availability
• More seating choices
• Easier travel

Choosing the Best Seats

The venue offers different viewing experiences.

Seated Areas

Ideal for:

• Families
• Older visitors
• Those wanting maximum comfort

Dance Floor

Perfect for:

• Fans who want to dance
• Groups of friends
• High-energy concert lovers

Many visitors say the dance floor creates the most authentic concert atmosphere.

Comparison of Seating Options

How Much Do Tickets Cost?

Ticket prices vary depending on:

• Performance date
• Seat selection
• Demand
• Booking period

Premium seats generally cost more than standard seating.

Booking early often provides:

• Better seat selection
• More pricing options
• Greater flexibility

How to Get to ABBA Voyage London

The venue is well connected.

Underground

Several nearby Underground stations provide convenient access.

Rail

National Rail services connect with London’s transport network.

Bus

Numerous bus routes serve the surrounding area.

Car

Parking options may be available nearby, although public transport is usually recommended.

Can You Bring Children?

Yes.

Many families attend the performance.

Parents should consider:

• Children’s attention span
• Concert sound levels
• Standing tickets may be less suitable for younger children

Accessibility

ABBA Voyage has been designed with accessibility in mind.

Facilities typically include:

• Wheelchair spaces
• Step-free access
• Accessible toilets
• Assistance services
• Companion ticket options in eligible cases

Visitors requiring additional support should arrange assistance before arrival.

Food and Drinks

Several food and beverage options are available.

Typical choices include:

• Snacks
• Soft drinks
• Coffee
• Beer
• Wine
• Cocktails

Arriving early allows more time to enjoy refreshments before the performance.

Merchandise

Fans can purchase official souvenirs, including:

• Clothing
• Tote bags
• Posters
• Vinyl records
• CDs
• Collectables
• Accessories

These make popular keepsakes for visitors.

What Should You Wear?

There is no formal dress code.

Most visitors choose smart casual clothing.

Comfortable shoes are recommended, especially if you have dance floor tickets.

Many fans also wear:

• Retro-inspired outfits
• 1970s fashion
• Sparkly clothing
• ABBA-themed accessories

Photography Rules

Policies may vary, but generally:

• Flash photography is discouraged.
• Professional recording equipment is not permitted.
• Mobile phone use may be restricted during parts of the performance.

Always follow staff guidance.

Practical Tips Before You Go

Book Early

Popular dates sell quickly.

Use Public Transport

London traffic can be unpredictable.

Arrive Early

You’ll have time for:

• Security checks
• Drinks
• Merchandise
• Finding your seat

Charge Your Phone

Useful for:

• Digital tickets
• Maps
• Transport
• Photos before and after the show

Check the Weather

Although most of the experience is indoors, you’ll still need suitable clothing for travelling around London.

What Makes ABBA Voyage Different from Other Concerts?

Unlike tribute acts or musicals, ABBA Voyage combines:

• Original artists’ performances
• Live musicians
• Digital production
• Custom-built venue
• Immersive visual storytelling

It is closer to a theatrical concert experience than a traditional live gig.

Who Will Enjoy ABBA Voyage?

The experience appeals to many audiences.

Long-Time ABBA Fans

Perfect for revisiting favourite songs.

Tourists

A memorable addition to a London itinerary.

Families

Suitable for multiple generations.

Music Lovers

An opportunity to experience innovative entertainment technology.

Couples

A unique evening out in London.

Is ABBA Voyage Worth Visiting?

For many visitors, the answer is yes.

Reasons include:

• Outstanding production quality
• Memorable atmosphere
• Classic music
• Comfortable venue
• Innovative technology
• Excellent audience reviews
• Suitable for many age groups

While ticket prices may be higher than some theatre shows, many guests feel the unique experience justifies the cost.

Top Reasons to Visit ABBA Voyage London

• Purpose-built concert arena
• Spectacular visual effects
• Live musicians
• Timeless ABBA classics
• Family-friendly atmosphere
• Convenient London location
• Comfortable seating
• Excellent sound quality
• Innovative entertainment
• Great day or evening out

Conclusion

ABBA Voyage London offers a fresh and imaginative way to experience one of pop music’s most celebrated groups. Rather than attempting to recreate the past with tribute performers, it blends digital innovation with live music to deliver an unforgettable concert that respects ABBA’s original performances while embracing modern technology.

Whether you’re planning a weekend in London, celebrating a special occasion, or simply looking for a memorable live entertainment experience, ABBA Voyage provides something genuinely different. By booking tickets early, arriving ahead of time, and choosing the seating option that best suits your preferences, you can make the most of your visit.

For music fans, theatre lovers, and curious first-time visitors alike, ABBA Voyage continues to stand out as one of London’s most distinctive attractions.